This post examines the counterintuitive idea that a technically superior edit isn't always the best choice. Comparing two versions of the same text—a "crisper edit" optimized for standalone clarity and impact, and a "default voice" version retaining the author's original, more conversational style—it argues that context is crucial. While the crisper edit shines alone, the default voice proves more effective within the narrative flow of the book it was written for. After investing hours following the author's unique voice, readers connect more authentically with the familiar, colloquial tone, even if it's less polished. The "best" edit, therefore, depends entirely on its purpose and the existing relationship between the author and the audience. Read More…